Three Advantages of Using CSS in Web Design
February 24, 2009 by Admin
Filed under Web Design
Cascading Style Sheets (CSS) separate elements of style of a page such as layout, colour and fonts from the content of the page such as paragraphs and images. This separates the content from the presentation.
You might be thinking, CSS is just too complicated to use right now. But, I would suggest that the advantages to be gained from using CSS, not just for Google, are well worth the time invested in learning it.
why is it an advantage to use CSS for Google?
* CSS allows for smaller file sizes
* CSS allows you greater control of page structure
* CSS allows you to hide certain content from browsers while it still gets picked up by Google
CSS allows for smaller file sizes
By taking styles out of the HTML page and putting it into a standalone (imported) style sheet (.css file), you can reduce the overall amount of code in your web pages. Pages with less code have smaller file sizes and Google prefers pages with smaller file sizes (many other search engines do too). And smaller files mean faster load times, something that is also makes for a good user experience.
Though Google doesn’t offer specific advice on this matter, the search engine optimisation community is generally agreed that 100KB is a good upper limit for page sizes.
CSS allows you greater control of page structure
CSS allows you to structure your document according to HTML standards without comprimising the look-and-feel of the page.
Well structured pages are rewarded by Google, alas, many designers choose to ignore standards and guidelines as much as possible, because they (incorrectly) believe standards lead to bland pages. Using CSS, designers can create attractive pages with much flair, while adhering to the standards that make your pages easier to find.
CSS allows you to hide content from browsers while it still gets picked up by Google
Using CSS you can hide content from certain browsers in certain situations. For example you may have some content that you only want to appear in print, or you may want certain content to only be shown on screen and not in print (such as page navigation). The advantage is that Google will still index all of the content and you will still get the benefit that content brings.
Side Note About Browser Compatibility
Be aware that different browsers interpret CSS in different ways. Some old browsers can read them at all. So make sure your CSS is cross-browser compatable and that your HTML pages look adequate even without CSS.
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The Power of Automation
February 21, 2009 by Admin
Filed under Automation
Robot arm automates task.
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Importance of SEO
SEO Search Engine Blocks
What most business people don’t realize is the importance of Search Engine Optimization. They think all they need is a website and that’s it. “If you build it they will come”. Reality doesn’t always reflect “Field of Dreams”.
What Am I Missing?
SEO focuses on making the structure and content of your web pages more relevant, more attractive, and more easily read by search engines and their crawling and indexing software, as well as establishing an internet presence and making sure your target audience can find your business.
This is important because the content of your site and well as what other people are saying about it affects search engines results. Where you rank on search results determine whether people will even find you.
What good is having a website if potential customers can’t find it? Wouldn’t it be important for your customers to find your product, services, phone number or address?
All Flash
Just because you have a beautiful site, with a lot of style and Flash doesn’t mean people are going to find it. A smart website also has substance and is structured so that it can easily be found.
“Wait a minute!” you say. “We have a beautiful web site, and we include the web site address in all advertising campaigns. Why would people be unable to find our site?”
Of course, your current customers would be likely to find your web site without difficulty. But what about the people who have never heard of you? Don’t you want them to find you based on what you do versus your company name?
Ask yourself this question. How do search engines find your site? They find it based on the content of your site and what other people say about you.
Today more and more people are turning into the Internet for information. The way your business markets itself on the Internet is vastly essential.
SEO helps your target customers find you.