SEO/SEM
It’s not enough to just have a website. You have to make sure it is also optimized. To ‘optimize’ a website means to plan, structure and build it so that it can be found by search engines, and to design each page in such a way that the site’s contents will be thoroughly organized and indexed with keywords that potential customers might use when seeking your products or services.
Organic Search Engine Optimization (SEO) engagements with Quitoriano Consulting are based on key objectives using all appropriate techniques available to professional search engine marketers. Quitoriano Consulting’s Organic SEO methodology moves quickly from planning stages through implementation in order to achieve tangible benefits in as short a timeframe as possible.
By implementing our Organic SEO Services, you will drive more targeted traffic to relevant in-site category and landing pages. Through optimizing the most valuable pages of each category section and ensuring site pages are properly indexed at each major search engine, you will see an overall increase in site traffic and the conversion rates for your website.
Quitoriano Consulting’s SEO Services includes
Keyword-Content Analysis
Your keywords are your life. You absolutely need to understand your online keyword market intimately and 
structure your content based on it. Otherwise, your business will miss out on attracting a relevant target market.
Your keyword market is the natural “search language” your customers are using to try find businesses such as yourself or your competitors online. It’s the peculiar combination of terms that someone comes up with while trying to accurately describe something very specific to them.
Your business can make great progress in marketing efforts by tapping into specific keywords your target customers uses. Knowing the best keywords to incorporate in the publishing of content on your website will give you a competitive advantage.
We provide an analysis of your main keyword market(s). This process involves reviewing actual queries from live databases and creating a real-time understanding of the actual keyword phrases and patterns of search used by your customers. This data is also useful for future content creation and Cost per Click buys at Overture, Google AdWords, and other CPC engines.
Website Structure Optimization
Many websites are designed to look pretty. A beautiful looking website does not mean it will bring in customers. You want your website to be designed to bring in traffic. Because more traffic means more chances at sales.
It’s important that users can find information on your site and it’s equally important that search engines can find your pages as well. Oftentimes, pure designers don’t pay attention to how search engines will use navigate through their sites. If search engines don’t find your pages, they don’t get indexed. If pages don’t get indexed they won’t show up in search results. And if your pages don’t show up in search results, customers will never find you.
Quitoriano Consulting’s methodology analysis your website structure to make sure it accomplishes two goals. First and foremost, create a positive user experience for your customers. Secondly, make it easier for search engines to index your site.
Webpage Optimization
Another overlooked piece of the puzzle is structuring your page so that when one of your pages shows up in a users
search results it properly describes what your page is about. Often times this is where many business websites fall short.
Meta Tags (keywords and description) and Title Tags are pieces of HTML code that help describe and classify the content on a web page. Having a uniquely optimized Title on each page is critical for obtaining the best possible placement within search engine results.
When the Titles and Meta Tags properly support the content on each web page the potential placement of that page increases when searched for and your site has a greater chance of getting picked. Our methodology includes ensuring all your important Titles and Meta-Tags are properly doing your site justice.
Internet Marketing
Of course, now that you have a website properly optimized. That’s it right? Wrong! The work is not over. The web is an unusual place. It almost has a life of its own, a culture of its own.
The next step is actually getting other websites to talk about you. There are two basic ways users look for products or services. The first way is “targeted searches”. That means someone types a very specific product, service and/or model number. They look a search results and go to a site and offers that product or service. The second way is called the “Drill down” method. Basically, when a user types in a product or service they will pick a site that talks about or recommends a particular product or service.
That is where the next step of Quitoriano Consulting methodology comes in. This step requires continued Internet presence. The more other sites are talking about you the more important your page is considered by search results. We have a network of contacts, bloggers, directories, verticals and media outlets to help us help you get more noticed.
Metric Tracking
How do you know that what Quitoriano Consulting does for your business is actually having an effect? We aren’t going to keep charging you without showing you some results.
It would be great to charge anyone money and have nothing to show for it. But alas, the world doesn’t work that way. We have to deliver results. But our clients should know that these should be realistic results.
The Internet is becoming a bigger place and a more complex place. Sometimes our efforts can take up to three months to start showing some results.
Quitoriano Consulting has analytics in place to measure and send you resulting reports periodically tracking various metrics. We will help you track your volume, where your traffic is coming from, what your ‘ideal keywords’ are currently ranking for, what keywords your site is currently ranking high with and how many sources are citing your business. Each of these are very important to creating a positive and profitable position on the Internet.
Refining Strategy
The Internet landscape is constantly changing. More competition may be coming into your space. There could be 
changes to how search engines index your pages. These factors will make your metrics will go through ups and downs.
Quitoriano Consulting’s methodology includes continuously refining its strategy, your website if necessary, to keep your business competitive.
If this sounds good to your business contact us.
